When people are looking for new books to explore, there are three elements that get their attention: The cover The text at the back of the cover The introduction You’ll think about the first two elements after you write the book. The introduction, however, has no time to wait. All great books start with greatness. Do you remember the first sentence of Anna Karenina? “Happy families are all alike; every unhappy family is unhappy in its own way.” After reading that first sentence and the entire introduction, you just know that something extraordinary will follow. You know it’s more than just another love story. How do you get there? How do you craft the perfect introduction to hook the reader? We have few tips to offer. 1. Don’t Skip the It Your first chapter may be the introduction. May writers do that. Tolstoy did it. Does that mean you should do it? Not necessarily. An introduction is where you make the case. You tell the readers what this book is about and you explain why it’s an important book to read. It’s what convinces the readers your book has value. Do you know how George R.R. Martin started A Game of Thrones? With a prologue. The author gets straight into the story, but this feels like an introduction we definitely need for the complex plot that follows. 2. Find the Hook Your first sentence is a hook. When a book’s cover gets someone’s attention in the store, they will skip through the text on the back of the cover. Most people will then get to the first page of the introduction. They will read the first sentence. Will it make them pick up the book? Let’s check out an example: Please Look After Mom by Kyung-sook Shin. This is how… read more →
What is Self-Publishing? You’ve written a book, and it’s the best thing ever! So, now you want people to read it. How do you get it to them? In our current publishing world, there’s three major options. You can contact a traditional big publisher, who – if everything goes well – will buy the rights to your book, edit it, put a cover on it, market it and send you money when it sells. You can contact a smaller independent (indie) press, who have the flexibility to take chances on unusual work, and who are more likely to involve you in the details of publishing – but who don’t have the same marketing reach as the big publishers, and won’t sell quite as many as the big traditionals. Avoid anyone who asks you for money to publish (known as ‘vanity press’) with the promise of royalties in the future – it’s very likely that you’ll pay a lot and not get nearly as much back. A publisher should always cover things like editing and cover art for you, even if that means your royalty share is smaller. Or you can self-publish. This means you’re the one responsible for everything – editing, cover art, formatting, releasing, marketing, selling – so you’re putting the book out under your name, and you keep the profits from it. You can sub some of the work out (eg. hire a proofreader, purchase cover-art) but it’s down to you to sell your book to the world. And the great thing is that there are plenty of ways to do that! Over the next couple of articles, we’re going to look at options for printing, ebook and online self-publishing. But first…. Things to think about if you’re considering self-publishing Have you written the best book that you… read more →
